Futuros imaginados: aceleradoras de startups e seus dispositivos de atração de capital de risco

Marcel Maia

doi:10.20336/rbs.1020

Authors

Marcel Maia Universidade de São Paulo

DOI:

https://doi.org/10.20336/rbs.1020

Keywords:

entrepreneurship, startups, accelerators, financing, organizations

Abstract

Based on the analysis of an event in which startup entrepreneurs present their business projects after qualifying them in a traditional public program for incipient companies (PIPE/Fapesp), the article addresses the role of Canvas business model in building the value of nascent firms. Supported by a set of qualitative data, the article reveals that, through this device, agents seek to transform business projects into financial assets intended to be a part of the portfolio of venture capital investors. The article also argues that events promoted by organizations known as startup accelerators constitute tourneys of value that contribute to the recruitment of new entrepreneurs and the flow of new assets in the venture capital market. Startups have been widely approached from the perspective of the role of their social networks and institutional arrangements. This article focuses on devices that, activated within intermediary organizations, build the value of firms essential to the current movement of financialization and renewal of capitalism.

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Author Biography

Marcel Maia, Universidade de São Paulo

Doutor em Sociologia pela Universidade de São Paulo.

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